Customer Insight & Analytics

Advansé Group helps clients solve complex marketing and market analysis challenges by helping them understand the economics of the market place.

The Customer Insight and Analytics area focuses on providing clients with insight into purchasing behavior, customer needs, as well as drivers of attrition. By identifying value, potential value, and potential defectors, Advansé Group provides direction to making effective business and marketing decisions.

We use internal data and information from outside sources to help clients determine their key sales drivers, business, economic and at- risk drivers; predict customer as well as prospective customer buying behavior; and determine the sales opportunities of a particular product line, portfolio segments or overall portfolio. To ensure that client expectations are met, we work closely with the client at each stage of the assignment.

Advansé Group has an array of tools to help you get that information and use it most efficiently and profitably. Drawing from our knowledge and experience in applying statistical modeling techniques, we can assist you in any or all phases of:

Predictive Modeling

Companies who knows what their customers want, when they want it and how often they want it are the same companies who realized double digit increases in return on investment. By understanding the behavior of this customer, organizations can determine how important this customer really is. Advansé Group can help organizations utilize Predictive Modeling & Analysis to understand the needs of their customers to help build a stronger relationship with them.

By utilizing behavioral and scoring techniques, Advansé Group helps create robust analytical models that fit your specific business needs. Our capabilities include:

• Creation of a highly developed customized data mart optimized for statistical data analysis and forecasting
• Through a series of multivariate, logistic, discrimination, and linear techniques, predictive models are developed to predict customers as well as prospective customer behavior that is specific to the industry, company, and individual business objective
• Interpretation of statistical results and validation of the predictive models created
• Refinement of data attributes and statistical models to adapt to the evolving business environment

Customer Data Analysis

The more you know about your customers and prospects, the more you can respond to their current needs and predict what products and services may be more important to them in the future. Advansé Group utilizes current and recognized data mining tools to model consumer behavior and attitude in addressing key business issues. We help clients meet marketing and strategic objectives by providing business solutions and insights. This is accomplished by providing expertise in:

Cohort Analysis Identifies the value of a set of customers from one period to the next by analyzing lost revenue, potential revenue, and number of products and services.

Retention Analysis Identifies how long existing customer are likely to remain customers by identifying key drivers of loyalty.

Migration Analysis Look at changes in customer spending/purchases from one period to another.

Customer Profile Analysis The Customer Profile provides overall information about the nature and character of your customers. We identify the characeristics of a "high value" customer by analyzing sales dollars, purchase frequency, how recently a purchase was made or service been utilized, as well as the number of producst/service per customer.

Life Cycle Analysis Customer Lifetime Value (LTV) is a recognized industry parameter used to measure the value of customer loyalty. The concept developed evaluates client customers in an effort to determine the maximum investment (marketing Strategy) required to develop a new customer and retain value customers. The LTV concept facilitates creation of customer segments for targeting and retention.

Buyer Segmentation Define customers based on their needs and buying behavior which can influence how clients market to them. We idenifies key factors that trigger changes in customer behavior.

Time Series & Forecasting

To succeed and grow companies rely on accurate estimates of future performance and the ability to reliably measure the impact of economic and marketplace factors. By applying proven industry methodologies, Advansé Group can assist clients in determining, but not limited to:

• Consumption demand for various types of products
• Analyze trends
• Develop models for projecting demand
• Perform promotional analysis

Business Intelligence Integration

We do not stop when we have addressed the clients initial business issue of model building. We strive for breakthrough insights that can be easily implemented.

Advansé Group help organizations take the results of the model and utilize them within their existing business systems. This allows companies to use the modeling data to provide actionable information to key decision makers. Through reports creation, Advanse Group can help integrate these new business intelligence processes into the current infrastructure through its partnership with GMetric Group, and VinBlitz Systems Inc.

We strive to combine Advansé Group analytical expertise and methodology with our partners' high-level industry and domain knowledge in order to present a complete solution offering for customers. Together, Advanse Group and our partners develop, sell and deliver a comprehensive intelligence solution. By working together Advansé Group and our partners can deliver Customer Centric Solutions faster and more cost effective.

As a team, Advansé Group and its partners have broad experience in Analytic, Operation and Systems to help:

• Convert statistical results into business logic and address specific organizational objectives.
• Create multi-dimensional reports to provide key decision makers with actionable information.
• Integrate business intelligence applications with other client systems.
• Create and implement a system that provides our clients a mechanism for contacting targeted customers and measuring results.

Model Maintenance

An essential part of predictive modeling is to regularly update the information used within the model. The models must be refreshed and new data can be added to make the model more accurate. Since the model is built using past data, each month the results from prior months actual performance can be consolidated and added back into the model. Advanse Group has extensive experience in adding and refreshing the data for these predictive models.

The benefit of statistical modeling and business intelligence is tied to companies implementing efficient, repeatable processes that deliver accurate data. Advanse Group and it's partners has a team dedicated to maintenance, which includes:

• Regular processing to support ongoing statistical modeling efforts.
• Expansion of Info Mart systems to include new data attributes and transformations to support evolving business needs.
• Performance monitoring and tuning to allow consistent and accurate results in a timely manner.